Deliverables

Key Visuals
Social Media
Promotional Advertising Items
Event Pop-Up
Pop-Up Materials
Mural

Collaborators

Erin Nguyen - Designer
PepsiCo - Collaborator

Overview

Students from Penn State Graphic Design GD304: Practical Communications, in collaboration with PepsiCo Design and Innovation, LIFEWTR Brand and Design team and North Division Marketing, created a series of key visuals to accompany a brand campaign promoting a selected series 11 bottle made specifically for the Penn State University Park campus. 

©2022 LIFEWTR and the LIFEWTR Logo are registered trademarks.

Key Visuals

Baseline visuals were created with bright, vibrant colors to represent the energy and drive behind Yung Baby Tate’s music. Watered-down paint was dripped onto a black background to create glowing, fluid shapes.

POS and OOH

Several physical promotional materials were created to showcase the campaign on campus.

Immersive Mural Experience

To expand engagement, an event was created to gather students, families, and alumni together to celebrate the campaign and LIFEWTR. An event space would be set up on Penn State campus on the HUB lawn, where students could participate to create a mural that would be displayed at the next home football game.