Deliverables

Logo & Branding
Retail signage

Collaborators

Retail Design team

Overview

‘Sands of Tatooine’ is a product line based on the beauty of the colors and skyline of the fictional planet Tatooine. The focus of the project was creating branding and a logo to match the merchandise artwork for the launch of this new product line, as well as making the signs and canvases to advertise the product in the retail locations.

Approach

Tatooine is a desert planet from the world of Star Wars, with extremely distinctive buildings and skyline most guests recognize from several movies. The goal for creating branding was to celebrate the movies and iconic planet, while being a unique logo separate from the Star Wars logo. Drafts of the logo utilized futuristic and interesting fonts to tie back to the world of the movie.

Artwork Styles

One of the biggest challenges for this project was creating multiple unique designs with very little given information. The only prompt for this concept was the product line name, “Sands of Tatooine,” and the product mockups. Therefore, sand and different artwork styles of the Tatooine skyline were chosen to represent the various logo options. Multiple style options and standee shapes were created to offer a variety of different choices for the final product.

Final Design

The final design incorporated a futuristic typeface similar to the Star Wars logo and photographic stills from the movie itself, overlaid with colors from the product line. Final deliverables include an awareness graphic standee, as well as a canvas graphic.